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How Content Marketing Plays An Essential Role in Personal Branding


Nowadays, there are many people who are opting for their own business over the internet. But if you start a business online, you have to take lots of responsibilities such as proper marketing, sales, customer satisfaction and more. People aren’t easily trust your business if you have no personal branding. Personal branding is an important factor for growing your online business. There are many ways to improve your personal branding but one of the most effective way is content marketing. Content marketing plays an essential role in personal branding and almost every marketers dive into content marketing and they left traditional marketing system. Transform your thoughts, ideas and opinions into content and make these content to improve your personal brand. In this article, I will explain basic tips for newbies.

Proper Planning

Planning plays an important part in the content marketing and your plans should be realism and pragmatic. You should care any small checklist and research for your right success path. Some newbies in content marketing ignore small checklist and they only focus on big things. If you are doing like this, stop this action now. If you ignore small things, later you will face the big hardship.

Setting Up A Goal

A goal is twin brother with planning. If you have a goal , you must have a plan and vice versa. You should target audience types and make the suitable content for the audiences. Content plan should be change according to your audiences. If you target marketing related audiences, your content should be about marketing, analysis, strategies, and ideas. If your goal is a web developer as a personal branding, your content should be web technology related articles. This mean that you should care the specific content for your personal brand.

Make the Unique Content

Make sure that your content is really unique. No one interests low quality content. Try to make good quality content and your content should not be direct copy. Some newbies who want to improve their personal branding in a short time make copy content , but as a result their content marketing can’t helpful for the personal branding. Content is a king in the internet marketing and create your own styled content. Be professional in your respective subject and respect your audience. Never cheat your audiences.

Be Social

Nowadays, social media network is rapidly growing with flash speed and every marketers make their channels on social media such as Facebook, Twitter, LinkedIn, Google+ and more. Social media is very useful for personal branding and you can target audiences easily. Share your content over the social media and you will get feedback from your audiences. Analyze the result and try to find out what your audiences need.


Although there are many strategies to improve personal branding, in this article I wrote about improving personal branding with content marketing. Because content marketing is very popular now and it will grow your business and personal branding with effective way. Without content marketing, you will try hardly to get high personal brand for a long time and spend most of your time. But with the content marketing, you will save time, money and can make smart personal branding within the real time. Just transform your thoughts, ideas and opinions into content and lets grow your personal branding. Be professional , creative, social and wise. Cheers…. 😀

Also published on Medium.

About the author

Si Thu Phyo